01 / 07
Strategy & consulting
Understand the business problem, choose priorities and turn them into a practical plan.
Digital marketing audit An independent review of the acquisition journey and the problems worth fixing first.
From $500 per project
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WHAT’S INCLUDED Business and audience brief Review of the website, campaigns and enquiry journey Tracking and lead-quality checks Prioritised findings with practical recommendations One presentation and handover session
Base scope One business, one website and up to two active acquisition channels.
Separate costs Campaign rebuilding, website development, new tracking and additional brands are quoted separately.
Digital strategy & roadmap A connected plan for positioning, acquisition, measurement and delivery.
From $1,500 per project
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WHAT’S INCLUDED Market and competitor review Audience segments and customer journey Offer, messaging and channel priorities Budget scenarios and measurement framework A 90-day roadmap with responsibilities and review points
Base scope One business or product, one primary market and a written strategy presentation.
Separate costs Extensive customer research, additional markets, creative production and implementation are separate.
Market & competitor research Evidence for positioning and channel decisions before committing to production or media.
From $1,000 per project
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WHAT’S INCLUDED Research brief and category map Review of up to eight relevant competitors Offer, messaging and channel comparison Audience and demand hypotheses Findings and implications for your next move
Base scope Desk research for one category in one market, using available public and supplied information.
Separate costs Paid datasets, customer interviews, surveys and research in additional languages or markets are separate.
Launch & go-to-market plan A focused plan for introducing a new offer, property launch or digital product.
From $1,000 per project
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WHAT’S INCLUDED Offer and audience definition Launch messages and channel sequence Landing-page and creative briefs Acquisition budget allocation scenarios Launch checklist, KPIs and test plan
Base scope One offer and one launch cycle, with an agreed channel mix and launch roadmap.
Separate costs Media spend, website production, campaign operations and content creation are quoted separately.
02 / 07
Websites & UX/UI
Choose the platform and production scope that fit the task: Tilda, WordPress or custom development.
Tilda landing page A focused one-page website, designed and built for a specific offer or campaign.
From $1,500 per project
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WHAT’S INCLUDED Brief, offer structure and wireframe Custom visual design with Zero Block where useful Tilda build and mobile adaptation Contact forms and basic CRM or email connection Basic metadata, analytics installation and launch checks Two review rounds and editor handover
Base scope One page with up to eight content sections, one language and supplied final copy and images.
Separate costs Tilda subscription, domain, copywriting, photography, paid assets and complex integrations are separate.
Tilda multi-page website A small business website with a coherent structure and reusable page system.
From $2,800 per project
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WHAT’S INCLUDED Sitemap and page wireframes Custom visual direction and reusable blocks Design and build of up to five pages Responsive layouts, forms and basic integrations Page metadata, analytics installation and QA Two review rounds and content-editor handover
Base scope Up to five pages and twenty sections in total, one language, using supplied content.
Separate costs Extra pages, additional languages, Tilda subscription, domain and advanced integrations are separate.
Tilda catalogue or small store A compact product catalogue or store using Tilda’s native commerce tools.
From $3,200 per project
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WHAT’S INCLUDED Catalogue structure and product-card design Tilda store build and responsive adaptation Entry of up to twenty products Cart and supported payment-provider connection Basic delivery options, notifications and order testing Launch checks and store-editor handover
Base scope One storefront, up to twenty products, one language and one supported payment provider.
Separate costs Platform and payment fees, product photography, translations, stock synchronisation and custom checkout are separate.
WordPress business website An editable multi-page website with a structured CMS and an agreed set of components.
From $3,200 per project
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WHAT’S INCLUDED Sitemap and wireframes UX/UI design and reusable components WordPress implementation and CMS setup Up to five pages with forms and responsive layouts Basic SEO, analytics and performance checks Launch, backup setup and editor handover
Base scope Up to five standard pages, one language and one agreed CMS/editor configuration.
Separate costs Hosting, domain, premium licences, complex plugins, custom application features and ongoing maintenance are separate.
Custom-coded landing page A campaign or product page built on code for greater control over layout, performance and interaction.
From $2,500 per project
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WHAT’S INCLUDED Brief, wireframe and original interface design Responsive front-end implementation Agreed interface motion and interactions Forms and one standard submission endpoint Metadata, analytics hooks and performance checks Deployment, source-code delivery and handover
Base scope One page with up to ten sections, one language and one standard form integration.
Separate costs Complex 3D scenes, bespoke backend services, subscriptions, hosting and content production are separate.
Custom-coded multi-page website A modular website with an original design system and a reusable codebase.
From $5,500 per project
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WHAT’S INCLUDED Information architecture and page templates Custom UI system and responsive design Front-end implementation of up to eight pages One agreed CMS or content-source connection Standard forms, metadata and analytics hooks Cross-device QA, deployment and code handover
Base scope Up to eight content pages and three reusable page templates, one language and one content source.
Separate costs User accounts, payment logic, application backends, complex search, large 3D production and infrastructure fees are separate.
Website redesign A considered redesign of the pages that matter most to the customer journey.
From $1,500 per project
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WHAT’S INCLUDED Current-site and conversion-path review Revised structure for key screens New visual direction Redesign of up to three page templates Desktop and mobile design files Prioritised implementation notes and handover
Base scope Design for up to three existing page templates, with two review rounds.
Separate costs Development, migration, additional templates, content rewriting and new integrations are quoted separately.
UX/UI design only A design package for a landing page or a compact digital flow, ready for implementation.
From $900 per project
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WHAT’S INCLUDED User task and content brief Wireframe and information hierarchy Desktop and mobile UI Reusable styles and key components Clickable prototype where needed Developer handover and two review rounds
Base scope One landing page with up to eight sections, or an agreed small flow of comparable complexity.
Separate costs Website build, user research recruitment, additional flows, illustration and production assets are separate.
Website support & improvements A small monthly allocation for keeping an existing website accurate and working well.
From $300 per month
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WHAT’S INCLUDED Minor content and layout updates Form and integration checks Basic CMS and plugin maintenance where applicable Small responsive and usability fixes Change log and a monthly summary
Base scope Up to five hours of support per month for one existing website; tasks are prioritised within that allocation.
Separate costs Hosting, licences, emergency cover, redesigns and development beyond the monthly allocation are separate.
03 / 07
PPC, SEO & growth
Separate setup, audits and ongoing management so you can see what the fee covers.
PPC account audit Find the waste, measurement gaps and missed opportunities in an existing advertising account.
From $350 per project
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WHAT’S INCLUDED Account and campaign-structure review Search terms or audience-quality review Creative, landing-page and conversion checks Budget allocation and bidding review Prioritised optimisation recommendations
Base scope One advertising platform and up to ten active campaigns, using available account data.
Separate costs Implementation, creative production, new tracking setup and media spend are separate.
Yandex Direct setup A structured launch for search or the Yandex Advertising Network.
From $600 per project
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WHAT’S INCLUDED Offer and geographic brief Keyword or audience research Campaign and ad-group structure Ads, extensions and exclusion lists Conversion-goal checks and launch QA Initial review after the launch
Base scope One platform, one market and up to three campaigns in one agreed launch format.
Separate costs Advertising spend, landing-page production, image/video assets and ongoing monthly management are separate.
Google Ads setup A focused Google Ads launch aligned with your offer and conversion journey.
From $750 per project
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WHAT’S INCLUDED Audience, market and keyword research Campaign and ad-group structure Ads, assets and exclusion settings Search, display, YouTube or Performance Max configuration as agreed GA4/GTM conversion checks Launch QA and an initial optimisation review
Base scope One market and up to three campaigns in one agreed campaign format.
Separate costs Media spend, video production, new landing pages, additional markets and ongoing management are separate.
An audience and creative testing structure for a defined offer.
From $650 per project
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WHAT’S INCLUDED Audience and customer-journey brief Prospecting and remarketing structure Campaign, ad-set and event configuration Adaptation of supplied creative and copy UTM tagging and conversion checks Launch QA and an initial performance review
Base scope One ad account, one market and up to three campaigns using supplied creative assets.
Separate costs Advertising spend, original content production, website work and ongoing campaign management are separate.
LinkedIn Ads setup A focused B2B acquisition launch with clear audience and enquiry criteria.
From $750 per project
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WHAT’S INCLUDED Offer and ideal-customer-profile brief Company, role and seniority targeting Campaign and audience structure Ads and lead-form configuration Tracking, UTM and CRM-routing checks Launch QA and initial recommendations
Base scope One market, one offer and up to two campaigns using supplied brand and creative assets.
Separate costs Media spend, original creative production, ABM research lists and ongoing management are separate.
Ongoing campaign decisions grounded in performance, enquiry quality and sales feedback.
From $750 per month
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WHAT’S INCLUDED Weekly campaign monitoring and optimisation Budget and bidding adjustments Search-term, audience and placement reviews Creative and landing-page test recommendations Conversion and lead-quality checks Monthly report and planning call
Base scope One advertising platform and up to five active campaigns; further platforms and markets are scoped separately.
Separate costs Advertising spend, original creative, website development and substantial new tracking work are excluded.
Technical & on-page SEO audit A practical improvement plan for discoverability, indexation and site structure.
From $500 per project
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WHAT’S INCLUDED Crawl and indexation review Metadata and page-structure audit Internal linking and content-gap review Mobile and performance checks Prioritised technical and content briefs
Base scope One website with up to five hundred crawlable URLs and one primary language.
Separate costs Implementation, content writing, paid data tools and extensive manual review of larger sites are separate.
SEO improvement programme A monthly plan for technical fixes, relevant content and organic search performance.
From $1,000 per month
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WHAT’S INCLUDED Monthly technical and indexation review Keyword and page-priority planning Metadata and internal-linking recommendations Content briefs for agreed priority pages Developer task coordination Search performance report and next-step plan
Base scope One website and one market, with a prioritised monthly scope agreed at the start of each cycle.
Separate costs Paid placements, large-scale content production, development, translations and external tool licences are separate.
04 / 07
Creative & content
From the core idea to the assets your website and campaigns need.
Brand & messaging direction A clear communication direction that connects the offer, audience and visual expression.
From $1,200 per project
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WHAT’S INCLUDED Brand and audience workshop Positioning and value-proposition review Message hierarchy and tone of voice Visual-direction references Examples for a landing page and a campaign Concise brand-direction document
Base scope One business or product and two review rounds on the agreed direction.
Separate costs Full identity systems, trademark work, extensive research and large production libraries are separate.
Advertising creative set A coherent set of static ads for a defined offer and testing idea.
From $300 per project
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WHAT’S INCLUDED Creative and offer brief One campaign concept Three master creative variations Adaptation to two agreed sizes Basic ad-copy variations Exported production files and two review rounds
Base scope Six finished static assets derived from three masters, for one offer and language.
Separate costs Photography, video, additional concepts, paid assets and extra size or language versions are separate.
Landing-page copy & structure A focused page narrative that gives the visitor a reason to continue and act.
From $450 per project
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WHAT’S INCLUDED Offer and audience brief Content hierarchy for the page Headline, section and CTA copy Objection and proof planning Wireframe-level copy placement Two review rounds and a final copy document
Base scope One landing page with up to eight sections in one agreed language.
Separate costs Design, development, translation, interviews and specialist legal or regulated claims review are separate.
Motion or short video edit A concise campaign asset using supplied footage, brand material or interface visuals.
From $600 per project
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WHAT’S INCLUDED Script or storyboard outline Editing of supplied material Typography and graphic motion Basic sound and music placement Exports in two agreed aspect ratios Two review rounds on the edit
Base scope One finished video of fifteen to thirty seconds, using supplied production assets.
Separate costs Filming, voice talent, music licences, complex 3D and additional edits or language versions are separate.
AI-assisted visual set A directed set of campaign or concept images with a consistent visual treatment.
From $500 per project
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WHAT’S INCLUDED Visual brief and references Art direction and generation exploration Selection of five final images Retouching and consistency checks Exports for agreed digital uses One refinement round on the selected direction
Base scope Five final still images for one concept and one agreed visual direction.
Separate costs Animation, 3D model production, extensive identity reconstruction and platform or stock licences are separate.
05 / 07
Analytics, CRM & technology
Connect the data, tools and handovers behind the customer journey.
GA4, GTM or Yandex Metrica setup A clean measurement foundation for one website and its key conversion events.
From $500 per project
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WHAT’S INCLUDED Measurement brief and event map Configuration of one analytics platform Tag-manager setup or clean-up Up to five agreed conversion events UTM and form-event checks Testing, documentation and handover
Base scope One website, one analytics platform and up to five standard browser-side events.
Separate costs Custom application events, server-side tracking, complex ecommerce and consent-platform licences are separate.
Analytics & tracking audit Find out which numbers can be trusted and where the tracking breaks.
From $500 per project
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WHAT’S INCLUDED Tag and event inventory Conversion and duplication checks UTM and attribution review CRM and call-tracking handover review Prioritised repair plan Walkthrough with the implementation team
Base scope One website and up to three connected measurement or lead-handling systems.
Separate costs Repairs, new integrations, data migration and ongoing reporting are quoted separately.
Marketing dashboard A readable reporting view for the decisions your team makes regularly.
From $650 per project
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WHAT’S INCLUDED KPI and reporting brief Connection of up to three agreed data sources One dashboard with up to three views Channel and enquiry comparisons Validation against source data Refresh instructions and team handover
Base scope One dashboard for one business, using available data and standard supported connectors.
Separate costs Paid connectors, data warehouses, complex ETL, historic data repair and ongoing analyst support are separate.
Bitrix24 or HubSpot setup A practical CRM workflow that supports how the team qualifies and follows up enquiries.
From $1,200 per project
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WHAT’S INCLUDED Sales-process and field mapping One pipeline and role configuration Website-form connection Up to three standard automations Lead-routing and notification tests Team walkthrough and written handover
Base scope One CRM, one pipeline, one standard form connection and three agreed automations.
Separate costs CRM licences, large data migration, telephony charges, bespoke apps and extra pipelines are separate.
Email & lead-nurturing workflow A defined follow-up journey in Unisender, HubSpot or another agreed email platform.
From $750 per project
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WHAT’S INCLUDED Audience and trigger brief One automated journey Configuration of up to three emails Basic segmentation and field mapping Link tracking and delivery tests Workflow documentation and handover
Base scope One journey of up to three emails, using supplied final copy and a legally usable contact list.
Separate costs Platform charges, copywriting, complex design, database cleaning and additional journeys are separate.
API integration or automation A focused connection that removes a manual handover between two systems.
From $900 per project
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WHAT’S INCLUDED Workflow and field mapping Connection of two documented systems One agreed automation or data route Basic validation and error handling End-to-end testing Runbook and handover of the configuration or code
Base scope One workflow between two systems with documented APIs and standard supported authentication.
Separate costs Vendor licences, undocumented interfaces, complex data migration, high-volume architecture and ongoing monitoring are separate.
Docker & website deployment A documented deployment for an existing website or small application.
From $500 per project
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WHAT’S INCLUDED Review of the supplied code and hosting requirements Docker configuration where appropriate One deployment environment Domain and HTTPS configuration Basic health, restart and backup instructions Deployment notes and handover
Base scope One existing application and one agreed hosting environment, without substantial application changes.
Separate costs Hosting fees, domain charges, application development, complex infrastructure and round-the-clock operations are separate.
06 / 07
Digital leadership
Bring direction, coordination and ownership to an existing team or project.
Fractional digital leadership Ongoing external direction across marketing, design, technology and delivery.
From $2,000 per month
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WHAT’S INCLUDED Priority and roadmap ownership Weekly decision and progress review Team and contractor coordination Budget and KPI oversight Quality reviews and escalation support Monthly leadership summary and next-step plan
Base scope One business or major project, with availability and decision-making scope agreed before the engagement.
Separate costs Media spend, production specialists, recruitment fees and full-time operational cover are separate.
Digital project or launch management One person coordinating the brief, specialists, reviews and launch decisions.
From $2,500 per project
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WHAT’S INCLUDED Project brief and work breakdown Timeline, owners and dependencies Specialist and stakeholder coordination Weekly progress and risk reviews Quality and launch acceptance checklist Handover and next-step recommendations
Base scope One defined project or launch phase of up to six weeks, with an agreed team and scope.
Separate costs Design, development, advertising spend, external specialist fees and extensions beyond the agreed phase are separate.
Team setup & operating model A clearer division of responsibilities and a working rhythm for a digital team.
From $1,500 per project
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WHAT’S INCLUDED Current-team and task review Role and responsibility map Hiring briefs and interview scorecards where needed Backlog and prioritisation structure Review cadence, reporting and handover templates Implementation workshop with the team
Base scope One team and one operating model, with templates and a practical rollout plan.
Separate costs Candidate sourcing, recruitment fees, ongoing management and additional departments are separate.
07 / 07
In your team
For a long-term role with a shared mandate and responsibility for delivery.
Digital or marketing leadership role A discussion about joining your team and connecting strategic direction with daily delivery.
From $50,000 per year · annual compensation
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WHAT’S INCLUDED Digital and marketing leadership Priorities, roadmaps and delivery ownership Coordination across internal teams and partners Measurement and budget oversight Team development and regular decision reviews
Base scope Starting annual compensation for an agreed long-term role; mandate, availability, location and working format are discussed together.
Separate costs The final compensation package and employment or contract terms depend on the position; production and media budgets are separate.